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Las Vegas Elvis Wedding Chapel Las Vegas Nv – The company that manages Presley’s estate sends a cease-and-desist letter to prevent unauthorized use of his name and ‘likeness’.

The licensing company that controls Elvis Presley’s name and image has ordered wedding venue operators in Las Vegas to stop using Elvis in themed events, the Las Vegas Review-Journal reported.

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Authentic Brands Group sent cease-and-desist letters to several houses of worship in early May, which it expects will be in compliance by now. But because Elvis is so closely associated with the Las Vegas wedding industry, some say the move could hurt business.

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“We’re a family-run business and now we’re hanging out with the big dogs,” said Kayla Collins, operator of LasVegasElvisWeddingChapel.com and Little Chapel of Hearts. “That’s our bread and butter. I do not understand. “We made progress again through COVID, and that’s what happened.”

Clark County Clerk Lynn Goya, who led a marketing campaign promoting Las Vegas as a wedding destination, said the order to stop houses of worship from using Elvis could not have come at a worse time.

Las Vegas’ wedding industry generates $2 billion a year in revenue, and officials say Elvis-themed weddings represent a significant portion of the events performed.

“This could destroy part of our wedding industry,” Goya said. “Many people may lose their livelihoods.”

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At a house of worship last weekend, an Elvis impersonator dressed up in a leather jacket, jeans and a fedora for a “rock and roll” event, the Review-Journal reported.

Graceland Wedding Chapel, which performs 6,400 Elvis-themed weddings a year, has not yet received a warning, manager Rod Musum said.

“We will cease the unauthorized use of Presley’s name, likeness, voice image, and other elements of Elvis Presley’s persona in advertising, merchandise, etc.,” the company said in its cease-and-desist letter.

Authentic Brands Group said in a statement that it has a close relationship with the Elvis Tribute Artist and Fan Festival and “has no intention of closing any houses of worship that offer Elvis packages in Las Vegas.”

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“We are committed to working with each of these small businesses to ensure that their use of Elvis’ name, image and likeness is officially licensed and approved so they can continue to operate,” Authentic Brands Group said.

The order should not be construed as legal action against Elvis-themed stage shows in Las Vegas because impersonating someone for a live performance is considered an exception under Nevada’s right of publicity law, according to a local attorney who helped write the ordinance. Mark Tratos said.

Presley became inextricably linked with Las Vegas in the 1960s and ’70s. The 1964 film Viva Las Vegas featured a title track that became the city’s unofficial theme song. In July 1969, Presley redefined the Vegas residency with his live comeback at the Las Vegas International Hotel. What started as a four-week performance grew into more than 600 performances by December 1976.

Kent Ripley, who runs a business called Elvis Weddings, said that in his 25 years as Elvis, he has never faced a problem like this.

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“They want to protect the Elvis brand,” he said. “But what are you protecting by taking Elvis away from the public?” No more Elvis-themed weddings at Las Vegas chapels. The company that manages Elvis Presley’s name and image has ordered the operator of a Sin City chapel to stop using “The King.” themed events. Some say the move could ruin their business.

Elvis impersonator Brendan Paul (right) walks down the aisle at Katie Salvatore and Eric Wheeler’s wedding at Graceland Wedding Chapel in Las Vegas. John Locher/AP Hide caption

Elvis impersonator Brendan Paul (right) walks down the aisle at Katie Salvatore and Eric Wheeler’s wedding at Graceland Wedding Chapel in Las Vegas.

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The licensing company that controls ‘The King’s’ name and image has ordered the operator of a Sin City house of worship to stop using Elvis at themed events, the Las Vegas Review-Journal reported Monday. Authentic Brands Group sent cease-and-desist letters to several houses of worship in early May, which it expects will be in compliance by now.

“We’re a family-run business, and now we’re hanging out with the big dogs,” said Kayla Collins, who runs LasVegasElvisWeddingChapel.com and Little Chapel of Hearts with her husband. “That’s our bread and butter. I don’t understand. We were getting back on track with COVID-19, and then this happened.”

Clark County Clerk Lynn Goya, who led a marketing campaign promoting Las Vegas as a wedding destination, said the order to stop using Elvis in houses of worship could not have come at a worse time for the sector.

The city’s wedding industry generates $2 billion a year in revenue, and officials say Elvis-themed weddings make up a significant portion of events performed.

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“Parts of our wedding industry could be destroyed. Many people could lose their livelihoods,” she said.

At a house of worship last weekend, an Elvis impersonator dressed up in a leather jacket, jeans and fedora for a “rock ‘n’ roll” themed event, the Review-Journal reported.

Graceland Wedding Chapel, which performs 6,400 Elvis-themed weddings a year, has not yet received a warning, manager Rod Musum said.

The licensing company oversees the assets of 50 consumer brands and brands famous for their names, including actress Marilyn Monroe and boxer Muhammad Ali.

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“We will cease the unauthorized use of Presley’s name, likeness, voice image, and other elements of Elvis Presley’s persona in advertising, merchandise, etc.,” the company said in the cease-and-desist letter. The letter also says “Elvis,” “Elvis Presley” and “The King of Rock and Roll” are protected trademarks.

The order should not be construed as legal action against Elvis-themed stage shows in Las Vegas, such as “All Shook Up.” That’s because impersonating someone for a live performance, such as a show, is considered an exception under Nevada’s right of publicity law. According to Mark Tratos, a local attorney who helped write the ordinance.

Kent Ripley, who runs a business called Elvis Weddings, said he had never faced a problem like this in his 25 years as Elvis.

“They want to protect the Elvis brand, but what are they protecting by alienating Elvis from the public?” Ripley asked. Engaged couples heading to Las Vegas eagerly anticipating an Elvis-themed wedding may be sorely disappointed to learn that neither Elvis nor his likeness will be allowed on the property.

Las Vegas Wedding Chapels Ordered To Stop Using Elvis Presley’s Likeness

Authentic Brands Group (ABG), the company that manages Elvis’s trademark name, image and likeness, decided to crack down on unauthorized users and issued a cease-and-desist letter to the church in early May promising to bring the king to the wedding. . .

ABG manages the trademarks of celebrities and sports figures such as Elvis, Marilyn Monroe, Mohamed Ali, Julius Erving and Shaquille O’Neal, along with clothing brands such as IZOD and Nautica.

In general, “once you file with the U.S. Patent and Trademark Office, it’s your job to look at the situation, and if someone uses your trademark without your permission, that’s trademark infringement,” says Henry Boyd, a clinical professor of marketing at the University. says: Maryland School of Business. “You have to be your own watchdog.”

A brand name can be worth a lot and a company trademark can be worth billions of dollars. Companies that don’t monitor infringers can lose control of their trademarks, Boyd says. “You do not want your trademark to become generic or to engage in full or partial abandonment of your trademark.” Just ask Kimberly-Clark, owner of Kleenex.

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Boyd was surprised that ABG had just decided to go after trademark infringers. “ABG acquired Elvis around 2013,” he says. “So we are talking about a period of almost 10 years. Vegas has always had Elvis wedding chapels and themed parties. Why should we exercise it now?”

Boyd says it may have something to do with the upcoming Elvis biopic directed by Baz Luhrmann. “So demand for the ‘King of Rock and Roll’ may soar.”

Boyd said trademark law does not apply to Elvis live shows or tribute events. That’s because there are publicity laws, he said.

However, the promotional exception is not all-encompassing. “If you use Elvis to draw people into your store and have everyone dress up as Elvis so customers can say they bought an iPhone from Elvis, you’re not going to be successful,” Boyd says.

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This may be a case of the trademark owner calling the shots. Boomers may all be tied to Elvis, but younger generations may not know as much about the king. “Every house of worship in Las Vegas keeps his memory alive,” Boyd says. “They were servicing [ABG] and this will have a chilling effect and they will close. “If you are too aggressive in protecting your rights, they may come back and bite you.”

There’s always the possibility that ABG will eventually strike a deal with every house of worship that will allow them to use Elvis’ likeness again for a fee, and the cease-and-desist letter is just the first step in that process, Boyd says. Elvis tribute artist Charles King Byrne presides over the wedding vow renewal ceremony for April and Michael Herzenbach of Omaha, Nebraska, at the Little Chapel of Hearts on June 2, 2022.

He issues an average of 80,000 marriage licenses and generates $2.5 billion in revenue.

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